How Much Does a WooCommerce Online Store Cost in Romania

Neogenio AI

In short: how much a WooCommerce online store costs depends on how complex you want it, but at Neogenio store creation starts from 1,900 RON (VAT included), and hosting from 12 €/month (approximately 64 RON). To these are added costs related to sales: card payment commissions, courier fees, invoicing software connected to e-Invoice, and sometimes premium plugins. In this guide I show you each cost one by one, what’s fixed and what increases with orders. By the end you’ll know what budget to set for the first year and what questions to ask when requesting a quote.

The short answer: what budget you need

The cost of a WooCommerce store has two parts: an initial investment (store creation) and recurring costs (hosting, services, commissions). Many only look at the first part and are surprised by the second. That’s why it’s useful to see them together, in a single table.

The table below shows Neogenio prices and, separately, an approximate market average. Market ranges are intentionally wide: each agency or freelancer calculates differently, and differences come from the volume of work, not just the rate.

All Neogenio prices include VAT. Market column values are only approximate and should be used as a starting point when comparing quotes, not as exact prices.

What’s included in the creation price

When requesting a quote for an online store, check exactly what you get. At Neogenio, the online store package covers the basics every store needs: products, cart, payments, and inventory management. From here, the price increases based on what you add.

What affects the price

• Number of products and variations: 30 simple products go up much faster than 2,000 products with sizes and colors.
• Design: an adapted theme costs less than a design created from scratch.
• Integrations: payment processor, couriers, invoicing software, ERP, or marketplaces.
• Languages and currencies: a multi-language store requires translations and additional configuration.
• Special features: advanced filters, business pricing, subscriptions, product configurators.

A practical tip: make a list of what needs to exist at launch and what can come later. A simple store, launched quickly, brings your first orders and shows you what’s worth improving. You can see how we work on the eCommerce services page, and if you want to understand the steps from scratch, also read the guide on creating an online store.

Monthly costs: hosting, domain, and maintenance

Hosting is the most important fixed cost. A WooCommerce store needs more resources than a presentation website, because every cart, search, and order runs on the server. Weak hosting means slow pages, and slow pages lose buyers.

At Neogenio, hosting starts from 12 €/month (approximately 64 RON) for the Standard plan, with SSL and backup included. There’s also Standard + at 22 €/month (approximately 118 RON) and Multi Site at 30 €/month (approximately 160 RON). One language is included, and each additional language costs 5 €/month (approximately 27 RON). The domain (.com, .ro, or .org) is registered in your name, free in the first year, then at registry price. Details are on the domain and hosting page.

Maintenance, the forgotten cost

WordPress, WooCommerce, and plugins receive updates frequently. Some bring new features, others fix security issues. If you don’t apply them, you risk errors or breaches; if you apply them without testing, you risk breaking the cart right on a busy day.

You have two options: do the updates yourself, with backup before each one, or pay someone to do it. On the market, maintenance for a small store is typically found between approximately 150 and 800 RON/month, depending on what’s included (approximate market average). Ask clearly: how many interventions are included, how quickly is a problem addressed, and who does the backup.

Online payments: commissions and processors

To receive card payments you need a payment processor. In Romania, WooCommerce stores often use solutions like Netopia, EuPlătesc, PayU, or Stripe, all with WooCommerce modules. Each has its own terms, so request a quote directly from them.

The typical cost is a commission on each transaction, often a percentage and sometimes a fixed amount. As a reference, commissions are often around 1–3% per transaction (approximate market average), but volume, card types, and negotiation matter. Some processors also have an activation fee or monthly subscription.

Don’t forget cash on delivery

Many Romanian buyers still prefer payment on delivery. Cash on delivery has no card commission, but the courier usually charges a fee for collecting the money and transfers it after a few days. It’s worth offering both options and tracking what your customers choose.

Courier and delivery

Delivery is a cost you pay with each order, whether you transfer it to the customer or offer free shipping above a certain threshold. Couriers frequently used in Romania, such as FAN Courier, Sameday, Cargus, DPD, or GLS, have WooCommerce integrations that automatically generate the AWB from the order.

The rate per parcel depends on weight, dimensions, zone, and monthly volume negotiated. As an order of magnitude, a standard domestic parcel typically costs approximately 15–30 RON (approximate market average). Lockers can be cheaper and are increasingly used by buyers.

• Integration with the courier saves you time: you no longer copy addresses by hand.
• Automatic shipping calculation in the cart avoids surprises for the customer.
• A free shipping threshold can increase average order value, but calculate it so you don’t lose money.

Invoicing and e-Invoice

Every order needs an invoice. Companies in Romania must submit invoices through ANAF’s RO e-Invoice system, and the scope of obligations has expanded in recent years. For an online store, issuing and manually uploading each invoice quickly becomes a burden.

The usual solution is online invoicing software, such as SmartBill, Oblio, or FGO, connected to WooCommerce through a plugin. When the order is paid or delivered, the invoice is automatically generated, sent to the customer by email, and reaches the SPV. Subscriptions for these programs range from free (with limits) to a few tens of RON per month (approximate market average).

Before launch, talk to your accountant about invoice series, VAT rates, and how sales to individuals should be reported. It’s easier to configure correctly from the start than to correct hundreds of invoices later.

Plugins and extensions: when you pay extra

WooCommerce comes free, and many basic features are included: products, variations, cart, coupons, inventory, taxes. For the rest there are thousands of extensions, some free, others with annual licenses. Here the budget can easily get out of control if you install everything that seems useful.

Premium extensions typically cost between a few tens and a few hundred euros per year (approximate market average). Typical examples: advanced product filters, subscriptions, loyalty programs, automatic import from supplier feed, or synchronization with an ERP.

Simple rule

Install only what solves a real problem. Each additional plugin means a license to renew, a possible source of conflicts, and a bit more server load. A store with few, well-chosen plugins is faster and easier to maintain.

How to budget for your first year

To compare quotes correctly, calculate the cost over 12 months, not just the launch price. Add creation, hosting for one year, domain, invoicing subscription, plugin licenses, and maintenance. Separately, estimate per-order costs: payment commission and courier.

An example calculation for a small store, with Neogenio prices: creation from 1,900 RON, plus Standard hosting 12 €/month, that is approximately 64 RON per month or approximately 770 RON per year. To this you add the domain, invoicing software, and whatever extensions you choose. Per-order costs you factor into product or shipping prices.

Don’t forget promotion either. A new store doesn’t get traffic on its own, and visibility in Google and AI assistants is built over time. If you want to understand how, read the article on how to appear in SEO and GEO AI searches. And if you’re from Bucharest and prefer to discuss face to face, also see online store with Neogenio in Bucharest.

In the quote, always ask: list of included features, who owns the domain and site, what recurring costs remain after launch, and how much a later change costs. Clear answers to these questions matter more than the lowest price.

Want to know exactly how much your store would cost? See details for WooCommerce online store or write to us and get a quote based on your product list and features.